Dolby Atmos, new level of sound design

With more people viewing films through streaming host companies ( Netflixs, Hulu, etc...) cinema theaters are pushing for a film experience to keep their seats filled.  Dolby Atmos is providing a sound experience in theaters that is amazing.  Being a sound designer I am excited about the possibilities and effect this technology is offering.   Take a look at the link provide below and a look at the video of the sound design team for the film "Oblivion"

http://www.dolby.com/us/en/professional/technology/cinema/dolby-atmos.html#Video